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Move over Ice Cube Challenge. There's a new challenge and desi-er to take now.

Inspired by the chain of global charity to raise awareness of the disease ALS, based in Hyderabad Manju Latha Kalanidhi has come up with an ingenious way to help the needy with rice Bucket Challenge.

"Indian version needs India", says the official Facebook page.

In this challenge, all you have to do is cook or buy a bucket of rice and feed someone in need. It's that simple.

Mahesh Bhatt Filmmaker Friday supported the 'challenge bucket of rice' by distributing packets "biryani" to the needy in an organized here by the Taj Falaknuma Palace, Taj Group hotel program.

Bhatt challenged young filmmaker Karan Johar to participate in a program similar charity.

"Young and talented director of the film industry Karan Johar defy ... We lit a lamp here. You light a lamp there. That's only way to end the darkness of the country and the world," he said while talking to reporters .

Bhatt stressed the need to inculcate empathy for the weak and said the initiative has revived the great Indian tradition of sharing.

Taj Falaknuma in association with Sapna Iktara Foundation distributed 500 packages of "biryani" among the less privileged, near Cancer Hospital at KBR Park.

Girish Sehgal, general manager, Taj Krishna Hyderabad, said the rice bucket challenge is raising awareness about the need to help alleviate hunger by donating a bucket of rice.

The rice bucket challenge is the Indian version of the famous' ice cube challenge "of the USA ..

They are donating a bucket of rice to the needy and clicking on a picture and post it online to raise awareness.

Manju Latha Kalanidhi, who came up with the idea of ​​the rice bucket challenge, expects the share of Mahesh Bhatt and support from major organizations such as Taj Hotels will boost the initiative.

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