Today, 800 million Apple iOS users will be able to install iOS iBooks 8 significant, this is the first version of iOS will come preinstalled on the Apple iBookstore. According to the company, about 150 million devices already have iBooks (to June 2013), which means 650 million iBooks have devices for the first time. In the time since iOS was released 7 years, 90% of the devices had been installed, a company spokesman said. If the number is valid one year from now for iOS users who have already iBooks, which is 585 million iBooks have devices that did not before.
But how many will become paying customers? That's the big question for iBooks - and for e-book publishers who fear the growing power of Amazon on the market and would like to see increased competition as a result of falling Nook. Hachette, for example, has seen its financial results affected by the recent business dispute with Amazon. It would have taken less of a beating if other ebook retail channels were a bigger part of their revenue mix.
Apple does not give an estimate of how many new customers who hopes to collect iBooks but even a small conversion rate could mean millions more customers pay in the iBooks store. For book publishing, a business that tries to find an audience - even small - for the hundreds of thousands of books published each year, that's good news.
To help attract new readers, iBooks is launching a free ebook drawing with titles from authors like James Patterson, Sara Shepherd (Pretty Little Liars) and others. Detailed here.
* Earlier this year, is rumored to be pulling even with Barnes & Noble Nook in the USA Since then, it has significantly reduced Nook while iBooks has continued to grow.
FORBES.COM
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