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New Delhi: In a couple of hours from now, Google will launch India's first Android smartphone series One devices believe will give existing buyers and smart phones first time, and as new and existing mobile Internet users, a high-end Internet experience on smartphones, without burning a hole in your pocket.
One of the smartphone markets fastest growing in the world will become ground zero for Google Android An initiative in the coming months as most popular search engine in the world, takes a giant leap to connect the next billion, not only through the Internet, but also through smartphones.
An android is a program announced by the head of Google Android, the Chrome web browser and applications Sundar Pichai in June that promised rich smartphone experience in low-cost devices as Google will establish minimum standards for hardware and software to be used by manufacturers phone.
By controlling hardware and software, similar to what Apple, Google aims to bring the user experience to be found in high-end smartphones to the affordable end of the range of devices.
Micromax, Karbonn and Spice are the top three mobile phone manufacturers to sell these devices to customers as Google aims to expand the scope of Android in emerging markets, especially India, where only 29% of the nearly 920 million mobile phone users have smartphones, offering a much larger potential markets such as China or the USA, where the penetration of smart phones is reaching its peak.
With the adoption of Android One in India, where the smartphone market doubled to 44 million last year and has touched 36 million devices in the first half of 2014, Google will be able to deliver the latest updates faster operating system , reduce variations of the operating system, which in turn help to update applications.
Google also hopes to counter the growing threat of Android devices forked, and against new entrants, including China and rejuvenated Xiaomi Motorola, which have made significant progress in the segment of affordable smartphones with Red My 1S a price of Rs Moto E 5999 and priced at Rs 6999.
The smartphones, one mobile phone maker, is expected to be priced at less than $ 100 or Rs 6,000, as some industry watchers believe prices for end customers can be somewhere around Rs 7500.
"It will be interesting to see if they can keep that price band Rs 6000 or if it will go to Rs 7000 - Rs 7500 from Google is also specifying the hardware," said Karan Thakkar, mobile phones in the senior market analysts and tablets to research firm IDC.
Devices that vendors are likely to have offers 5 megapixel camera, quad-core processor, 1GB RAM with screens of 4.3 to 4.5 inches, powered by Android 4.4.4 OS version Kitkat apart from battery 1700 mAh, dual SIM card slots and SD card slot for memory expansion.
A preview leaked from one of those Android smartphone Spice One - Android a Dream Spice Mi-498 ONE - showed same specifications at a price of Rs 6,999 in retail store Flipkart online Sunday. The list was quickly removed shortly after.
However, sources abreast of the latest developments say the three phone manufacturers can also bind with Flipkart, Snapdeal and Amazon to sell online these devices to measure consumer response before going full steam through the traditional well-established trade routes used by marketers in India.
The devices can also come bundled with support for Hindi language for voice commands, typing messages and almost all major mobile applications. Users do not have to download any external application to access your smartphone into Hindi.
High stakes riding on the launch, Google is said to have spent more than 100 crore with its partners in the field of advertising and marketing.
"What they (Google) have to consider is having an alliance with telecommunications providers, so that Internet also gets to them," said Vishal Tripathi, principal analyst at Gartner. Reports suggest that Google has partnered with the leading airline in India to offer Airtel Internet usage included. The details of the plans is likely to start in a couple of hours.
New Delhi: In a couple of hours from now, Google will launch India's first Android smartphone series One devices believe will give existing buyers and smart phones first time, and as new and existing mobile Internet users, a high-end Internet experience on smartphones, without burning a hole in your pocket.
One of the smartphone markets fastest growing in the world will become ground zero for Google Android An initiative in the coming months as most popular search engine in the world, takes a giant leap to connect the next billion, not only through the Internet, but also through smartphones.
An android is a program announced by the head of Google Android, the Chrome web browser and applications Sundar Pichai in June that promised rich smartphone experience in low-cost devices as Google will establish minimum standards for hardware and software to be used by manufacturers phone.
By controlling hardware and software, similar to what Apple, Google aims to bring the user experience to be found in high-end smartphones to the affordable end of the range of devices.
Micromax, Karbonn and Spice are the top three mobile phone manufacturers to sell these devices to customers as Google aims to expand the scope of Android in emerging markets, especially India, where only 29% of the nearly 920 million mobile phone users have smartphones, offering a much larger potential markets such as China or the USA, where the penetration of smart phones is reaching its peak.
With the adoption of Android One in India, where the smartphone market doubled to 44 million last year and has touched 36 million devices in the first half of 2014, Google will be able to deliver the latest updates faster operating system , reduce variations of the operating system, which in turn help to update applications.
Google also hopes to counter the growing threat of Android devices forked, and against new entrants, including China and rejuvenated Xiaomi Motorola, which have made significant progress in the segment of affordable smartphones with Red My 1S a price of Rs Moto E 5999 and priced at Rs 6999.
The smartphones, one mobile phone maker, is expected to be priced at less than $ 100 or Rs 6,000, as some industry watchers believe prices for end customers can be somewhere around Rs 7500.
"It will be interesting to see if they can keep that price band Rs 6000 or if it will go to Rs 7000 - Rs 7500 from Google is also specifying the hardware," said Karan Thakkar, mobile phones in the senior market analysts and tablets to research firm IDC.
Devices that vendors are likely to have offers 5 megapixel camera, quad-core processor, 1GB RAM with screens of 4.3 to 4.5 inches, powered by Android 4.4.4 OS version Kitkat apart from battery 1700 mAh, dual SIM card slots and SD card slot for memory expansion.
A preview leaked from one of those Android smartphone Spice One - Android a Dream Spice Mi-498 ONE - showed same specifications at a price of Rs 6,999 in retail store Flipkart online Sunday. The list was quickly removed shortly after.
However, sources abreast of the latest developments say the three phone manufacturers can also bind with Flipkart, Snapdeal and Amazon to sell online these devices to measure consumer response before going full steam through the traditional well-established trade routes used by marketers in India.
The devices can also come bundled with support for Hindi language for voice commands, typing messages and almost all major mobile applications. Users do not have to download any external application to access your smartphone into Hindi.
High stakes riding on the launch, Google is said to have spent more than 100 crore with its partners in the field of advertising and marketing.
"What they (Google) have to consider is having an alliance with telecommunications providers, so that Internet also gets to them," said Vishal Tripathi, principal analyst at Gartner. Reports suggest that Google has partnered with the leading airline in India to offer Airtel Internet usage included. The details of the plans is likely to start in a couple of hours.
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